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notizbuch
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good€780K€780K/yr · 4.6M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay€4.69–€21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€8.89avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,111.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.0%90-day search growth — must beat 0% to launch