48
nix
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great241.25avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.65–€22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.77avg listing price — sweet spot $15–$100
Market size
Bad€94K€94K/yr · 298K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand