43
muji
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great€16.98avg listing price — sweet spot $15–$100
Price range
Okay€2.83–€209.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,509.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€90K€90K/yr · 257K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch