49
moomin
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Incredible99.15avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Great€3.17–€70.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.53avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€56K€56K/yr · 415K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier