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Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,236.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.60–€24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.38avg listing price — sweet spot $15–$100
Market size
Okay€166K€166K/yr · 401K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch