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malkoffer
Worth a lookShows low returns (0.7%), but soft demand (-33.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€22.07avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great€7.87–€51.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,454.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay€154K€154K/yr · 468K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch