61
magnete
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Market size
Great€1.5M€1.5M/yr · 3.9M searches
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.63–€23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,364.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.10avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch