37
london deko
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay€3.24–€23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,069.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.95avg listing price — sweet spot $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad€42K€42K/yr · 276K searches
Signals Low Review Barrier