60
kugelschreiber
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible€2.1M€2.1M/yr · 4.0M searches
Competition
Great33%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good€2.62–€32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.20avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,451avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.3%90-day search growth — must beat 0% to launch