54
karton
Worth a lookShows low returns (0.1%), but soft demand (-18.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great€16.48avg listing price — sweet spot $15–$100
Price range
Good€4.55–€32.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,221.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay€269K€269K/yr · 997K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.6%90-day search growth — must beat 0% to launch