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kalender 2025
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good642.07avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€3.29–€26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€188K€188K/yr · 945K searches
Avg price
Okay€10.44avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.3%90-day search growth — must beat 0% to launch