47
kalender 2023
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Review moat
Good572.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good€14.57avg listing price — sweet spot $15–$100
Price range
Good€4.14–€135.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 252K searches