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house of the dragon
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great€20.73avg listing price — sweet spot $15–$100
Price range
Great€9.24–€48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€36K€36K/yr · 726K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier