44
hefter
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.59avg listing price — sweet spot $15–$100
Price range
Okay€2.33–€21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€120K€120K/yr · 279K searches
Review moat
Bad4,007.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch