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heftbox
Skip itSoft demand (-2.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good620.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.66avg listing price — sweet spot $15–$100
Price range
Okay€3.34–€19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€130K€130K/yr · 524K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch