39
haushaltsbuch
Skip itPrices mostly outside the sweet spot ($5.05–$12.62) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good1,176.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay€115K€115K/yr · 369K searches
Avg price
Bad€8.20avg listing price — sweet spot $15–$100
Growth
Bad-39.7%90-day search growth — must beat 0% to launch
Price range
Bad€5.05–€12.62cheapest to priciest tracked listing — scored on the share inside $15–$100