46
geschenkpapier weihnachten
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great321.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay€166K€166K/yr · 1.1M searches
Avg price
Okay€9.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad€4.41–€16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand