55
folie
Worth a lookShows low returns (0.4%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good€1.27–€45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.84avg listing price — sweet spot $15–$100
Review moat
Okay1,695.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€57K€57K/yr · 241K searches
Signals No Dominant Brand