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flyerständer
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great325.7avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.95–€42.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.04avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad€94K€94K/yr · 125K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch