46
fineliner
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great€938K€938K/yr · 1.4M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.08–€22.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.32avg listing price — sweet spot $15–$100
Review moat
Bad10,368.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand