54
filzstifte
Worth a lookShows low returns (0.5%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 2.2M searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good€1.63–€44.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.80avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,077.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch