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filofax a5 einlagen
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€33.40avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Great391.44avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good€5.27–€140.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€215K€215K/yr · 470K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.8%90-day search growth — must beat 0% to launch