46
filofax a5 einlagen 2024
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.79avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great462.25avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good€5.27–€140.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€174K€174K/yr · 440K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch