49
faultier
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Good€3.29–€34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.83avg listing price — sweet spot $15–$100
Review moat
Good1,389.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€80K€80K/yr · 408K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch