40
familienplaner 2023
Skip itSoft demand (-61.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€24.52avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great303avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.14–€273.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€47K€47K/yr · 186K searches
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier