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familienkalender 2026 4 spalten
Skip itSoft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great223.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay€130K€130K/yr · 206K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.11avg listing price — sweet spot $15–$100
Growth
Bad-92.7%90-day search growth — must beat 0% to launch
Price range
Bad€3.14–€13.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier