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dokumententasche
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good953.6avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.17–€34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.54avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€274K€274K/yr · 498K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.0%90-day search growth — must beat 0% to launch