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digitaler kalender
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great384avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€525K€525K/yr · 416K searches
Avg price
Good€153.61avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay€27.42–€283.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.2%90-day search growth — must beat 0% to launch