35
der wachsende kalender 2023
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€15.04avg listing price — sweet spot $15–$100
Review moat
Good708.08avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.67–€25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad€12K€12K/yr · 21K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch