45
büttenpapier
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Review moat
Good531.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good€12.44avg listing price — sweet spot $15–$100
Price range
Okay€5.95–€22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad€46K€46K/yr · 108K searches