51
brush pen
Worth a lookShows low returns (0.7%), but soft demand (-34.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€17.64avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,150.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay€217K€217K/yr · 380K searches
Price range
Okay€2.88–€209.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-34.2%90-day search growth — must beat 0% to launch