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briefwaage
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.82–€24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.56avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€117K€117K/yr · 86K searches
Review moat
Bad10,846.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.0%90-day search growth — must beat 0% to launch