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briefumschläge a5
Skip itSoft demand (-17.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,093.36avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€195K€195K/yr · 219K searches
Price range
Okay€1.80–€23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.69avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier