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briefumschläge a4
Skip itPrices mostly outside the sweet spot ($2.11–$16.48) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Good€360K€360K/yr · 305K searches
Review moat
Good1,351.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad€7.91avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€2.11–€16.48cheapest to priciest tracked listing — scored on the share inside $15–$100