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55

alpaka

Worth a look

Shows a sweet-spot price point ($25.02 avg), but soft demand (-1.3% this quarter) keeps it on the watch list.

Market size 48Growth 24Conversion 32Competition 56Returns 94Price range 85Avg price 95Brand share 65Review moat 59Quality gap 48

Avg price

Incredible€25.02

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 6% kills the launch gate

Price range

Great€3.62–€98.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,128.41

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€259K

€259K/yr · 406K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch