39
adressbuch
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good843.15avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.77avg listing price — sweet spot $15–$100
Market size
Bad€68K€68K/yr · 274K searches
Price range
Bad€4.59–€17.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.6%90-day search growth — must beat 0% to launch