55
abschiedsgeschenk kollegen
Worth a lookShows low returns (0.6%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great242.43avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Market size
Okay€265K€265K/yr · 1.9M searches
Avg price
Okay€10.54avg listing price — sweet spot $15–$100
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Price range
Okay€3.63–€20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale