37
wled
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great117.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.36avg listing price — sweet spot $15–$100
Price range
Good€4.90–€30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad€90K€90K/yr · 164K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier