40
sunset lamp
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€14.91avg listing price — sweet spot $15–$100
Review moat
Good760.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.60–€24.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay€250K€250K/yr · 540K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-49.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier