44
stray kids
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great100.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.23avg listing price — sweet spot $15–$100
Price range
Good€6.47–€27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay€257K€257K/yr · 2.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier