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sterne deko
Skip itSoft demand (-86.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.32avg listing price — sweet spot $15–$100
Price range
Incredible€15.27–€79.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good815.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay€229K€229K/yr · 602K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-86.5%90-day search growth — must beat 0% to launch