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planeten
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good€14.56avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€4.02–€35.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,794.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€45K€45K/yr · 125K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch