51
oma und opa geschenke
Worth a lookShows low returns (0.8%), but soft demand (-37.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great256.29avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good€12.76avg listing price — sweet spot $15–$100
Price range
Good€4.30–€27.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€117K€117K/yr · 491K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.7%90-day search growth — must beat 0% to launch