50
mops
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($28K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Great€2.95–€50.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,737.04avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Market size
Bad€28K€28K/yr · 118K searches