53
lichtwecker
Worth a lookShows a sweet-spot price point ($48.78 avg), but soft demand (-60.6% this quarter) keeps it on the watch list.
Avg price
Great€48.78avg listing price — sweet spot $15–$100
Market size
Great€1.3M€1.3M/yr · 1.5M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good696.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€25.92–€138.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.6%90-day search growth — must beat 0% to launch