42
lichterzweige
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great308.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.63avg listing price — sweet spot $15–$100
Price range
Good€6.23–€28.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€10K€10K/yr · 136K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch