50
lichtervorhang
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (-52.9% this quarter) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great€6.92–€39.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,074.53avg incumbent reviews — the moat a new listing must climb
Market size
Good€448K€448K/yr · 1.3M searches
Avg price
Good€12.29avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay5.6%return rate — above 6% kills the launch gate
Growth
Bad-52.9%90-day search growth — must beat 0% to launch