47
led e27 100w
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good€3.41–€44.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€169K€169K/yr · 196K searches
Review moat
Okay3,199.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-47.7%90-day search growth — must beat 0% to launch