55
laterne holz
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible€36.57avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great213.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good€8.02–€142.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad€29K€29K/yr · 217K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand