65
lampions
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great181.95avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€13.03avg listing price — sweet spot $15–$100
Price range
Okay€4.00–€25.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€98K€98K/yr · 233K searches
Signals No Dominant Brand